Pivoting to Monetize Mobile Hyperlocal Social Gamification by Going Viral
Session Type:
Plenary Session
Presenter(s):
Schuyler Erle, SimpleGeo
In the fast-paced, highly networked era of Web 2.0, continued refinement of prosumer interest must be driven by a detailed reification of the hyperlocal context in which intermediary mobile applications are framed. By applying social gamification techniques, we'll theorize a hybrid, multidisciplinary approach that, at the end of the day, reimagines the role of the enterprise in deconstructing the everyday experiences of the end-user in real time. As the entropy of contemporary B2C engagement techniques progressively trend towards unity, the necessity of interactively re-situating user asks to pivot the onboarding process by going viral will become increasingly clear.
Schedule info
Time slot:
Wed, 09/14/2011 - 5:15pm - 5:30pm
Room:
Century
Room:
Denver
Room:
Silver
Room:
Spruce
Room:
Tower Court A
Room:
Tower Court B
Room:
Tower Court C
Room:
Tower Court D
Room:
Windows