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Pivoting to Monetize Mobile Hyperlocal Social Gamification by Going Viral
Schuyler Erle, SimpleGeo
In the fast-paced, highly networked era of Web 2.0, continued refinement of prosumer interest must be driven by a detailed reification of the hyperlocal context in which intermediary mobile applications are framed. By applying social gamification techniques, we'll theorize a hybrid, multidisciplinary approach that, at the end of the day, reimagines the role of the enterprise in deconstructing the everyday experiences of the end-user in real time. As the entropy of contemporary B2C engagement techniques progressively trend towards unity, the necessity of interactively re-situating user asks to pivot the onboarding process by going viral will become increasingly clear.